PEFC Wood Works x Justus K – from paper to garment in Helsinki

13 July 2016 Forests for Fashion

Paper will be the new black this September in Helsinki, as PEFC Finland launch their third Wood Works event, teaming up with Finnish designer and artist Justus K, a specialist in paper fashion and experimental design.

From 5 to 11 September 2016, the PEFC Wood Works x Justus K installation will bring together paper and clothing in spectacular style! Visitors to Diana Park, in the heart of Helsinki, will be able to have a go at weaving, make a warrior headpiece or a wristband to take home, and discover how paper can be an innovative new material.

The highlight of the week will take place on the Friday, at 6pm, as the park’s bronze statue of Tellervo, the goddess of the forest, gets dressed up in a brand new outfit handmade of paper yarn.

The following weekend will be spent enjoying great foods from the woods and making handicrafts. A more detailed program will be released in August.

This installation is part of the official Helsinki Design Week program and aims to demonstrate the journey the sustainable paper makes from the forest to the consumer, while showcasing innovative ways to work with paper.

Paper – material of the future

Paper yarn was used in Finland after the Second World War to make shoes. These days the design industry and artisans use it as an ecological and high quality alternative to cotton and polyester.

Helsinki Design Week’s theme for this year is ‘Better’. The world is full of stuff and the designer is faced with a major moral dilemma: what justifies designing more? The fashion installation looks into new innovations and ecological opportunities that paper provides for a more sustainable future.