3,000 wooden triangles set to decorate Helsinki city center
A collaboration between PEFC Finland and Laser CutStudio, the event will demonstrate the journey of sustainable wood from forest to the consumer.
3,000 wooden triangles set to decorate Helsinki city center
26 August 2014 News
This year’s Helsinki Design Week will see a world first as the PEFC Wood Works x Laser Cut Studio installation is constructed in the center of the city in September.
Open to the public, the PEFC Wood Works x Laser Cut Studio event will take place in the middle of Helsinki at Espan lava; a glass box traditionally used as a stage for music events. The centerpiece will be an installation created using nearly 3,000 individual wooden triangles made of PEFC-certified Finnish birch.
“We are excited to bring this event to the people of Helsinki,” said Juha Uppa, Marketing Manager at PEFC Finland. “It provides us with a great opportunity to raise awareness of the sustainable origin and use of Finnish wood.”
A collaboration between PEFC Finland and Helsinki-based Laser CutStudio, the aim of this event is to demonstrate the journey of sustainable wood from forest to the consumer and showcase innovative ways to work with wood. The installation is designed and produced by Laser Cut Studio, and its founder, designer Adam Rowe has also designed the furniture used in the event.
The three-day event will run from 12th until 14th of September and it is part of the official Helsinki Design Week program.
Audience takes part in creating the installation
Anyone can take part in the event by sharing their own memory relating to forest by tweeting and using the hashtag #pefcwoodworks or by visiting pefcwoodworks.com. Selected messages will be then engraved on the spot.
During the day the venue is open to public and there will be various DJs playing throughout the event. As people send in their personal requests and messages, the installation grows in size and the final shape will become apparent. By night the installation will be on display for passersby.
When the event nears the conclusion, the engraved individual wood triangles will be given away to visitors for further use. The concept continues at home when people use the wooden pieces to create different objects.