Caring for our forests globally
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Board of Directors

The Board of Directors supports the work of the General Assembly and the organization as a whole. It is accountable to all members.

Board members are elected by the General Assembly, and are chosen to ensure a balance between the major stakeholders supporting PEFC, the geographical distribution of members, annual cutting categories, and gender. The Nominations Committee helps to ensure this balance.


peter latham 2016

Peter Latham, OBE, Former Chairman of James Latham PLC, one of Britain's oldest timber companies. He is also a former Chairman of the Forests Forever Committee of the Timber Trade Federation, member of the Council of the Commonwealth Forestry Association, and former Chairman of PEFC UK.

Term of Office: 2018-2021

Vice Chair

natalie hufnagl jovy 2016

Natalie Hufnagl-Jovy is a Senior Policy Advisor with the Consortium of the German Forest Owner Associations (AGDW). She draws from 8 years of experience as Secretary General of the Confederation of European Forest Owners (CEPF) and is a former Board member of IFFA.

Term of Office: 2016-2019


Genevieve Chua has been working in the paper industry for over 20 years. An accountant by profession, she worked for KPMG before joining the industry in 1990. She is currently Managing Director of paper merchanting group Spicers Singapore and Spicers Asia and Honorary Treasurer of the Print & Media Association of Singapore.

Term of Office: 2018-2020

 Board Members

Peter Crook 2017

Peter Crook is Timber Strategy Advisor for Kingfisher, Offer and Supply Chain (OSC) and was previously Head of Range for Timber and Internal Building for B&Q, part of Kingfisher PLC.  Peter has been involved in the timber industry since the mid-70s, holding senior commercial roles and working closely with sawmills in Scandinavia, the Baltics, Canada and the Far East.

Term of Office: 2017-2020

david ford

David Ford is a family woodland owner and professional forester. David is the CEO of L&C Carbon with previous leadership positions at National Forest Products Association, Oregon Small Woodlands Association and Metafore. David also serves on the American Forest Foundation’s (AFF) National Woodland Operating Committee.

Term of Office: 2016-2019

Nurudeen Iddrisu

Mohd Nurudeen Iddrisu is a professional forester, forest geneticist and forest resource analyst with over twenty years’ experience in the field. Nurudeen is Director of Operations at the Timber Industry Development Division (TIDD) of the Ghana Forestry Commission. He was Chairperson for the ITTO Committee on Reforestation and Forest Management 2015-2016.

Term of Office: 2017-2020


Juan Carlos Jintiach works with COICA, the Coordinator of Indigenous Organizations of the Amazon River Basin. He also serves as the elected official representing indigenous peoples of Latin America in the CBD, as well as a focal point in the indigenous people’s caucus within the UNFCCC and in the Forest Investment Program (FIP) within the World Bank.

Term of Office: 2016-2019


Riikka Joukio has over 20 years’ experience in global business in forest and packaging industries, in technical roles as well as marketing, sustainability and public affairs positions. She is currently Senior Vice President, Consumer Nordics, at Metsä Tissue. Riikka is an active member in several forest-related associations, and has had strong engagement with international stakeholders and networks for a number of years.

Term of Office: 2017-2020


Brian J. Kernohan is Chief Sustainability Officer with Hancock Natural Resource Group, directing the global stewardship program, development of policies and environmental compliance mechanisms and government relations. Mr. Kernohan previously worked at Forest Capital Partners and Boise Cascade Corporation where he was responsible for a variety of programs including forest certification and forest policy.

Term of Office: 2018-2021

Herve Le Bouler

Hervé Le Bouler is an Expert within the Research Department of ONF (State Forest Service, France), in charge of climate change impacts and adaptation policies. He heads the Forest Policy Department within the environmental NGO France Nature Environnement (FNE). Hervé is a Member of “Conseil supérieur de la forêt” and from 1976 to 2013 was Director of the National Conservatory of Forest Biodiversity in France.

Term of Office: 2017-2020

Gerald Pfiffinger

Gerald Pfiffinger is Managing Director at Umweltdachverband, an umbrella organisation of 35 Austrian environmental NGOs in the fields of nature and alpine conservation, environmental protection and renewable energy. Previously he as Managing Director for BirdLife Österreich. He also worked for WWF Austria and was the WWF representative in several advisory boards and business cooperation.

Term of Office: 2018-2021

eduardo rojas

Eduardo Rojas Briales is Chairman of the Spanish Board of Foresters. Previously, he was Assistant Director General and Head of the Forestry Department at FAO, Director of the Catalan Forest Owner Association and head of the forest policy area of the “Centro Tecnológico forestall".

Term of Office: 2016-2019

Jin Sook Lee 2018

Jin Sook Lee is the Global Campaign Director for Building and Wood Workers’ International (BWI), responsible for the promotion of BWI sustainable forest management. She is also involved in coordinating global conferences on issues around combatting illegal logging, climate change and workers' rights. Ms. Lee has negotiated International Framework Agreements (IFA) with IKEA and Stora Enso.

Term of Office: 2018 - 2021

Suzette Weeding

Suzette Weeding is Forest Management General Manager for Sustainable Timber Tasmania (formerly Forestry Tasmania). A professional forester, Suzette has over 16 years direct experience in environmental management, stakeholder engagement and management of natural and cultural values and areas of significant biodiversity.

Term of Office: 2018 - 2019