Beyond by BabyLove: pioneering sustainable nappies with PEFC certification
PEFC certification ensures that the pulp used in Beyond by BabyLove nappies is sourced from sustainably managed forests, promoting responsible forest management, and reducing environmental impact.
Beyond by BabyLove: pioneering sustainable nappies with PEFC certification
8 August 2024 Packaging
Beyond by BabyLove, a premium nappy range by Unicharm, demonstrates its commitment to sustainability by incorporating PEFC-certified materials in their products. But how and why did Beyond by BabyLove include PEFC-certified materials in their nappies?
The diaper industry faces significant challenges in balancing product performance with environmental impact. Traditional nappies rely on non-renewable resources and generate considerable waste, prompting a need for sustainable alternatives.
For Unicharm, the goal was to develop a nappy that not only meets high standards of comfort and protection but also supports environmental sustainability.
The solution: PEFC certification
Beyond by BabyLove addressed this challenge by integrating PEFC-certified wood pulp into their nappies. PEFC certification ensures that the pulp used in the nappies is sourced from sustainably managed forests, promoting responsible forest management, and reducing environmental impact.
“By choosing PEFC-certified materials, we not only ensure the safety and comfort of our products but also contribute to a sustainable future for the next generation,” explained Michael Joel, General Manager of Marketing for BabyLove.
The impact of PEFC certification on Beyond by BabyLove nappies includes:
- Environmental benefits: The use of PEFC-certified pulp has reduced the ecological footprint of Beyond by BabyLove nappies. Sustainable forest management practices help mitigate climate change, preserve biodiversity, and maintain healthy forest ecosystems.
- Consumer trust and engagement: The PEFC label on Beyond by BabyLove products reassures consumers about the environmental responsibility of their purchases. This transparency fosters trust and encourages environmentally conscious buying decisions.
- Innovation in baby care: Beyond by BabyLove’s nappies are designed to be soft, absorbent, and protective, meeting the needs of both babies and parents. The inclusion of eco-friendly materials without compromising on performance showcases Unicharm’s dedication to innovation and sustainability.
Implementation of their PEFC certification
The PEFC-certified pulp in Beyond by BabyLove nappies ensures the wood-based materials come from forests managed with strict environmental, social, and economic standards. This certification supports biodiversity, water resource protection, and sustainable forestry practices
Made with a blend of organic cotton and plant-based biodegradable materials, the nappies provide hypoallergenic protection and comfort for babies. The use of PEFC-certified pulp enhances the sustainability profile of the product, aligning with global environmental goals.
PEFC certification involves rigorous verification processes, ensuring transparency and traceability in the supply chain. Unicharm’s commitment to periodic reviews and audits helps maintain high standards of sustainability and product integrity.
See how PEFC certification can benefit your business
For companies looking to enhance their sustainability efforts, incorporating PEFC-certified materials into their products is a strategic and impactful choice. Follow Beyond by BabyLove’s example in promoting sustainable forest management and protecting our planet’s resources.