Stakeholder engagement: Shaping the future together

Our CEO Ben Gunneberg speaks about the importance of getting everyone involved in a multi-stakeholder process to determine how forests should be managed sustainably.

Stakeholder engagement: Shaping the future together

7 May 2020 20th anniversary

PEFC provides a space for people to come together to jointly determine how our forests should be managed.

In our latest video, our CEO Ben Gunneberg explains why it is so important to get all the stakeholders around the table and make the important decisions together.

“We all love forests in one way or the other, and we all wish to be involved with them and feel ownership of them. There is a kind of moral ownership of forests by everyone in society,” Ben explains.

“That is why it's important to get everyone involved in a multi-stakeholder process in determining how a forest is managed.”

“By having everyone involved, it allows all of us to understand better the different needs of different stakeholders and to try and find the correct balance to meet all of those needs, in a way that allows those forests to be managed sustainably and to be supported by all of us.”

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