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South America Promotions Initiative

The South America Promotions Initiative brings together all our members in the region as they build capacity, plan marketing campaigns and enhance coordination at national, regional and international levels. It has enabled these members to initiate new marketing activities and grow demand for PEFC certification and certified products.

south american promsOur four members in Argentina, Brazil, Chile and Uruguay represent PEFC in South America. They all have endorsed systems that collectively cover 4.7 million hectares of forest.

While these national systems are all well established and deliver robust certification programs, there remained a need to strengthen market demand for PEFC in the region; to maintain and grow certified forest area. There is also a significant opportunity to grow Chain of Custody certification and PEFC recognition in all countries, for both domestic and international markets.

Following a regional meeting in April 2015 in Montevideo, Uruguay, our members - CERFOAR (Argentina), CERFLOR (Brazil), CERTFOR (Chile) and PEFC Uruguay - identified many areas of common interest where they can work together to increase the profile of PEFC in the region.

south american proms group

Promoting PEFC in South America

With the technical and financial support of PEFC Spain, we supported the South America Promotions Initiative from 2016 to 2017, as our South American members began to further profile and promote PEFC within the marketplace.

With each member investing their own time and funds in the development of comprehensive marketing plans, we provided additional support for the organization of seminars and workshops, alongside the development of a range of materials.

evento1 4osjp09edtg0Some of the key events held in 2016 included ‘Building Shared Value: Sustainability and Competitiveness, PEFC in Latin America’ in Argentina in July, ‘Sustainability and Traceability of Non-timber Products’ in Uruguay in June, and the ‘Seminar - Fair of Forest Sustainability’ in Chile in October.

In 2017, our members held a Regional Meeting in Argentina to share experiences, establish a framework to strengthen certification in the region, enhance their technical skills and plan marketing and communication activities.

In the same year, the Initiative ran a Chain of Custody training course in Argentina with local certification bodies and internal auditors of both current and potential PEFC-certified companies to improve their technical capacities.

Through these and other events, our members engaged with a wide range of important stakeholders: from forest owners, certified companies and certification bodies, to representatives of the retail sector and advertising agencies, and public and academic institutions.

The next steps

By the end of the first two years, the Initiative had already achieved several significant outcomes. Working together helped the South American members to identify common approaches, interests and ways forward. Cooperation has also improved, along with the pooling of important information.

south american proms meeting 2016

This collaborative work carried out at a continental scale has contributed to an increased interest in PEFC certification for sustainable forest management and Chain of Custody among authorities, companies and stakeholders. This has also led to the improved visibility of the PEFC brand within the regional markets.

While we no longer financially support the Initiative, it is not finished. Our members still cooperate on a wide range of activities and issues, working on a regional level to build the presence of PEFC in the South American market.

Contact our national members

CERFOAR - Argentine Forest Certification System
Florencia Chavat
florencia@chavat.com.ar
+54 114 374 883 8
www.cerfoar.org.ar

Brazilian Program of Forest Certification - Cerflor, Inmetro
Leonardo Salema
lssouza@inmetro.gov.br
+55 21 3216 1086
www.inmetro.gov.br

CERTFOR Chile
Andre Laroze
alaroze@certforchile.org
+56 2 2334 1092
www.certfor.org

PEFC Uruguay
Atilio Ligrone
info@pefc.com.uy
(598 2) 914 6220/21
www.pefc.com.uy